My local library not only has automated the checkout process (mounting a barcode gun for self-checkout) but also prints out a little slip of paper detailing the due dates for the books, and the amount of money saved, both today and for year-to-date.
The slip tells me that I’ve saved $368 to date in 2009 – presuming I’d buy hardcover books.
This subtle reminder of why I should continue to use the library got me to thinking – what have I done lately to remind my clients why they want to continue to work with me?
What can I do to keep that value front-and-center with them?
What can you do to keep your value proposition in front of your ideal client?